Conanicut Growth Advisors' proven best practice sales enablement process brings together the marketing, sales development and sales processes as one, creating a scalable and repeatable customer acquisition engine.
Marketing has evolved a great deal over the past few years. Strict attention to customer personas, marketing attribution, value add content creation and a well designed and executed process are critical to drive results.
Sales development is the bridge between sales and marketing. This "middle of the funnel" stage is critical to driving efficiency into the sales process, ensuring sales reps spend their time focused on selling.
Sales is all about identifying and solving problems. In order to do that effectively, sales reps must work hand in hand with marketing and sales development.